Scaling influencer marketing with UGCs
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Project Name
n/a
Company
TextCortex
Industry
AI
Project type
Content scaling
Timeline
Jul 23 - Jul 24
Project Overview
At TextCortex, my role was centered around driving product-market fit by identifying user pain points and crafting strategies to address them. This involved a mix of competitive analysis, direct customer engagement, and leveraging SEO/keyword research to ensure our solutions resonated with the target audience. My work spanned various initiatives, from scaling influencer partnerships to creating impactful video content, all aimed at enhancing user onboarding and driving conversions.
Scope of Work
Video Content Creation: Produced targeted video content focused on solving user problems and guiding them through the buying journey.
Research & Problem Identification: Conducted in-depth research to uncover user challenges, ensuring our product addressed real needs.
Scale Influencer Partnerships: Managed outreach and collaboration with influencers to amplify brand reach.
In-House UGC Alliance Program: Developed and implemented a comprehensive training program to onboard and scale influencers.
Paid Ads: Collaborated with the team to create compelling ad creatives for paid campaigns.
Video Content Creation: Produced targeted video content focused on solving user problems and guiding them through the buying journey.
